What is a Responsive Website?
A responsive website uses flexible grids, layouts, images, and scripts to change the screen resolution to suit the displaying device. Simply put, if you use a responsive website on a desktop, it will have the same accessibility and functionality on your mobile. This is because a responsive website adapts images, copy, and video to the screen size. It also makes web pages easily accessible.
Why is a Responsive Website Important to my Business?
The simple answer is that mobile computing is on the rise. Tablets such as iPads and Galaxy Tabs are hugely popular. Most people can access the net no matter where they are in the world. Websites which are not responsive will be hard to see and hard to use. Your customer and client base is not going to persevere. It has long been known that web users are not known for having patience. The simple fact is that if your site cannot be viewed or used on a smaller screen your mobile bounce rate will be high.
This will have repercussions on your business and cost you money, new customers and clients, and possibly placement on search engines. The jury is out on the last point in the SEO world, but nonetheless, why take the risk? Let’s not forget your mobile friendly competitor is just around the corner.
With 67% of consumers recently stating they are likely to purchase from a mobile friendly website, having one is good for business.
It is not just about using the right scripts, media queries, grids and layouts and so on; it is about the design itself. There are some designers who feel that designing for the smallest screen first is the way forward. This does make some sense when you think about it. If you can get a website to look good on a 3.5 inch screen, it is going to be easy to convert the site to a bigger screen. The other way round can be problematic.
Whichever approach the designer takes, the golden rule of user first website design still applies.
Mobile App vs. Responsive Website
The other option is to create a standard site and a mobile app. Mobile apps are very good at allowing a user to purchase as many can store user information such as credit card details. They can make complex websites usable. Responsive design can suffer in this regard which results in the user experience degrading.
Mobile apps suffer from being expensive to create. You are effectively paying out for two sites. More fees and guidelines are involved to publish an app, and then you have to make it work on multiple platforms. All of this is money and time.
Responsive designs allow you to have one website which can be accessed by one and all. This means they bring down business costs, and as we are talking about one URL one marketing campaign. Mobile apps often require a separate marketing campaign. In turn, this leads to more time and more money spent on marketing. Some businesses go all the way and have both a mobile app and a responsive website.
If your budget is limited, then a responsive website is the way forward.
Responsive Web Design puts the User First
The most attractive feature about a responsive website is that it puts the user first. The fundamental rule of web design. And it puts this user first on the handset and the desktop computer. Without putting the user first on all devices, you are losing engagement and in turn, you are losing revenue.
Talk to us about a Responsive Website
If you want to learn more about responsive websites, and how they can help your business, talk to us. We can explain how they work, and how they can help you engage with your target audience.